George Ouzounian, aka "Maddox," creator of "The Best Page in the Universe" and author of the forthcoming "Alphabet of Manliness," is making more hay on testosterone than a bull breeder. His Web site, which he started in 1997 while a programmer at a telemarketing company and which trumpets his disregard for authority and political correctness, gets 1 million unique visitors a month. "The Alphabet of Manliness," a letter-by-letter guide to all things male, macho and masculine, is pumped full of aggression toward the weak, the flabby, the girly men of the world. The book, and its author, have become this season's publishing phenomenon: When it became available by preorder, Maddox sent a note to his mailing list and, overnight, "Alphabet" shot to the No. 1 spot on Amazon. "Alphabet" is a triumph of word-of-mouth publicity: The book's publisher, Citadel Press, has done very little to promote it, and Maddox himself has given only a few brief interviews, but it has hovered in the top 70, often in the top 20, for the two months since its initial ascent. All this, and it doesn't hit shelves until Tuesday, June 6.

"The Alphabet of Manliness" is very much in this masculinity-as-sketch-comedy mold, and some of it is pretty funny. Take the entry for "N," which is "Norris, Chuck." "Chuck Norris eats rocks and shits lightning bolts," the chapter begins.

By Rebecca Traister

check out Maddox at - http://maddox.xmission.com/>

Source - http://www.salon.com

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