Ninja Tune is a London-based independent record label started in 1991 by DJs Matt Black and Jonathan More, better known as Coldcut, with a strong leaning towards electronic, abstract hip-hop, instrumental hip hop, nu jazz, drum and bass, and chillout music.
The label has developed a number of DJs, producers, and live acts. Ninja Tune's sister imprints, NTone (now defunct) and Big Dada, specialise in experimental electronic music and hip-hop, respectively. The label has a satellite office in Montreal, Quebec, owned and managed by Jeff Waye. In 2006, a new imprint, Counter Records, was set up to release the debut album of Pop Levi (of Super Numeri), with artists to follow in a rock music vein. The first release on the imprint was Pop Levi's single "Blue Honey" in September 2006, which was followed by Pop Levi's first LP The Return To Form Black Magick Party in February 2007.
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